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20VC: Why Price Sensitivity is BS | Why "Portfolios" are Merely a Construct to Make LPs Happy | Why the Best Investment Never Happen in "Fundraising Rounds" | What Europe Needs to do to Become a Superpower Again | Klaus Hommels, Lakestar

20VC · Harry Stebbings — Klaus Hommels · November 27, 2024 · Original

Most important take away

Europe is structurally under-financing innovation by a factor of eight compared to the 50s-70s era that created its wealth, and the fix is unlocking pension capital (the same Erisa-style move that gave the US a 10-13% venture allocation versus Europe’s 0.02%). For investors and founders, the lesson is that price sensitivity and portfolio construction are distractions: conviction in a single exceptional company, plus the willingness to over-concentrate, is where returns actually come from.

Summary

Actionable insights and career advice from Klaus Hommels (Lakestar, NATO Innovation Fund) on investing, Europe, and defense tech:

Career and investing mindset

  • Treat yourself as “outsource business development” for your founders, not a thumbs-up/thumbs-down Caesar. Your job is to increase the odds the founder succeeds.
  • After an exceptional hit, pause investing for ~3 months. Success makes you believe you can walk on water; force humility before you make stupid decisions.
  • Avoid founders (and VCs) with high vanity-to-output ratios. There is a strong negative correlation between heavy self-promotion on social media and operational efficiency.
  • Be ethically rigorous and friendly; losses often turn into wins through the network you built (Hommels lost 60% of his wealth on Wunderloop but the relationships from that period produced Mackafoni, a $150M exit).
  • “Happiness” north stars: be proud of your 8-year-old self for what you’ve achieved, and proud of your 80-year-old self for the integrity you showed.

Portfolio construction and pricing

  • Portfolios are a construct to please LPs, not a tool for returns. If you find one or two great companies, the portfolio looks great regardless.
  • Push your IC/LPAC for permission to over-concentrate on the highest-conviction names. Capital constraints per company are a self-imposed handicap (Founders Fund’s edge per Brian Singerman is precisely the absence of those constraints).
  • Don’t be price sensitive. A 20-30% misprice on a great company is irrelevant; on a bad company a 30% discount doesn’t save you. Valuation is a hygiene check on whether the founder’s self-assessment is sane.
  • Reuse of proceeds matters more than headline multiple: 100% invested capital at 3x beats 80% at 3x by 60 percentage points of fund return.
  • Best deals don’t happen in “rounds.” Spotify, Airbnb, Facebook, Revolut, Klarna-era deals all came through serendipity, preemption, and personal networks - not process.

Europe vs. US structural issues (career-relevant for anyone choosing where to build)

  • Europe finances innovation at 0.5% of GDP vs. the 4% that built Bosch/Siemens/Porsche. Banks can no longer fund early-stage; only venture can, and it’s under-funded by 8x.
  • Pension fund allocation to venture: US ~10-13%, Europe ~0.02%. A worker contributing $1k/month from age 20 retires with $750k under German rules vs. $3.5M under US rules - same contribution, different asset allocation.
  • Europe needs a single stock exchange (three is liquidity suicide) and a cultural shift away from punishing IPO moments (Deutsche Borse charging 400k euros for an IPO photo is the case study).
  • You can still build in Europe as an ambitious founder; life is not single-variable optimization (family, friends matter), but the top of the pyramid works just as hard as the US.

Defense / deep tech as the next venture category

  • Defense is not a niche - it’s deep tech with the MoDs as a customer. A $1k drone takes out a $10M tank; a $500k unmanned sub takes out a $500M sub. The efficiency delta forces procurement reform.
  • Market sizing: 2% GDP defense spend + 5% tech allocation = ~$50B/year demand from NATO Europe, implying ~$150B in market cap at 3x revenue. At 3.5% GDP + 10% tech, you reach ~$400-500B in market cap creation per year.
  • Founder skill set required: product genius + operations + a CEO who can sell into government procurement (Anduril’s Trae Stephens cited this trio as the unlock). Most defense founders have product but not the procurement skill - that’s the gap.
  • Growth-stage capital must come from European sources or sovereignty is lost at the board level. US R&D defense spend is $94B (14% of budget) vs. Europe’s $9B (4%), making European VC-financed innovation structurally more necessary.
  • Risk: trust with MoDs is fragile. Tourists who raise defense funds because it’s fashionable could blow up the nascent procurement-startup relationship for everyone.

Tactical patterns from his winners

  • Spotify: relationship from a prior Stardoll investment with Daniel Ek (then CTO). Pattern: back the second company of founders you’ve already worked with.
  • Revolut: his son raved about the app at the dinner table. Pattern: pay attention to consumer pull from teenagers.
  • Facebook: bought secondary from Mike Maples Jr. after the API announcement signaled the network would retain value. Pattern: a single platform decision (open API) can be the inflection point worth pre-empting.
  • Neko Health: changed flight mid-trip, scanned same day, term sheet that evening. Pattern: when a great founder cracks the door open, move in hours not weeks.
  • Airbnb: introduced by Madonna’s manager. Pattern: cultivate weird non-VC networks.

Chapter Summaries

  • Origin story (Puma IPO): At 16-17, Hommels’s grandmother gave him 20k DM to “lose at the bank” and learn to hate banking. He instead leveraged it into Puma’s IPO and made 100k - 100 years of pocket money in three months. He lost it later, which his grandmother considered the real lesson.
  • VC philosophy: VCs are outsource BD, not gatekeepers. Pause after wins, distrust vanity, fall in love with founders and products. Transactional founder behavior is fine - he doesn’t need every deal, and great founders return for their second company.
  • The state of venture and Europe: Misunderstood as avocado-toast self-promotion. The real problem is Europe under-financing innovation by 8x vs. its own historical norm. Banks no longer fund early-stage; venture must, but pension capital is locked out by regulation.
  • Liquidity, exchanges, pensions: Europe needs a unified stock exchange and Erisa-style pension reform. The compounding gap means German workers retire with ~20% of what equivalent US workers retire with - same contribution, different allocation.
  • Defense as a category: Not a niche; it’s deep tech with one new customer (MoDs). Asymmetric economics ($1k drones vs. $10M tanks) force adoption. Europe has 4-5 days of ammunition and depends on Starlink for connectivity - sovereignty is the urgent thesis.
  • NATO Innovation Fund and procurement: The fund’s job is to build trust between startups and MoDs that have never worked together. Open question: will defense look like pharma (big primes distribute startup innovation) or will new primes emerge (Helsing, Anduril)?
  • Capital requirements for defense: Seed rounds are bigger than traditional deep tech; growth must be European or sovereignty erodes via the board. Biggest risk is tourist investors damaging fragile MoD trust.
  • Health investing - Neko Health: Conviction came from his own Lanserhof check-up experience plus Daniel Ek’s execution track record. Market is orders of magnitude larger than music (US heart-disease spend ~= Apple’s worldwide revenue).
  • Price sensitivity and ownership: Not price sensitive - good companies are worth 30% more, bad ones aren’t worth 30% less. But ownership must be meaningful or your hours of help don’t justify the slot.
  • Winners deep dive: Spotify (via Stardoll/Ek relationship), Airbnb (Madonna’s manager intro), Revolut (son’s recommendation), Facebook (post-API secondary via Mike Maples), Cred India (via Sequoia’s Shailendra). Common thread: serendipity, preemption, no formal “round.”
  • Losses and missed exits: Wunderloop lost 60% of wealth but seeded Mackafoni (~$150M exit). Could have sold King.com at $5B but didn’t - relaxed about it. Fatalistic philosophy: bad outcomes often become good.
  • Raising ambitious kids in affluence: Be home 5-9pm for dinner/homework/bedtime, work after. Expose kids to the work. Wife’s role in creating the home environment was decisive.
  • Quick fire: Most admired VC - Lee Fixel. Lesson from Daniel Ek - persistence and uncompromising ethics. Best investment - his four kids. Will Neko be bigger than Spotify - very likely, because the health market dwarfs music. Happiness - integrity with the 8-year-old and 80-year-old versions of yourself.